COMM PR 4859 - 60 Social Media

This course is dedicated to exploring the new emerging technologies and mediums influencing many different venues such as public relations and message delivery. This course will acquaint you with practical knowledge and analytical skills necessary to create, evaluate, and execute social media and mobile campaigns. This course will also provide lectures, iconic and current case studies using social media and mobile, group and individual assignments, and engaged activities that will help you in developing a strong social media skill set to take to future job and/or internship interviews in your respective field of study. Prerequisite(s): junior standing.